Projects
Mental Health Awareness Campaign
I spearheaded a transformative initiative during Mental Health Awareness Month that resonated deeply with our audience and left a lasting impact. Collaborating closely with our in-house digital artist, I conceptualized and crafted a series of visually striking posts, meticulously sketching out each design to adhere to our campaign's thematic elements, specific colour palette, and fonts.
We forged a meaningful partnership with psychologist
Dr. Supriya Malik from EmbraceLives, orchestrating an insightful live session that I hosted myself. These sessions provided invaluable resources and support to our audience, fostering a sense of community and empowerment around mental health awareness.
The results were truly remarkable, with our campaign driving a surge in positive brand awareness and an impressive 32% increase in engagement rate across our social media platforms.
Social Media Posts
The D2C Tech Conference
As an integral part of the driving force behind 'The D2C Tech Conference' at Instamojo, I orchestrated a comprehensive launch and promotional strategy that propelled the event to unprecedented success. Leveraging my expertise in social media and paid ads, I meticulously crafted and executed a multi-channel marketing plan, ensuring maximum visibility and engagement across our digital platforms.
With a keen eye for optimisation, I adeptly managed a substantial budget of approximately 40k for Meta ads, strategically allocating resources to maximise ROI and reach our target audience effectively. This meticulous budget management allowed us to amplify our promotional efforts and drive substantial traction towards the event.
The culmination of our efforts resulted in a triumphant event, featuring esteemed speakers and thought leaders from the tech industry.
Social Media Posts
Performance Ad Designs
Collaborating closely with the performance marketing team, I leveraged my design expertise to create visually compelling ads tailored to our target audience. By understanding budget constraints and closely monitoring ad performance metrics, I ensured that each ad campaign maximised its impact and delivered tangible results. Through strategic design choices and relentless optimisation, I played a pivotal role in amplifying our brand presence and driving user engagement.
High Performing Ads
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